Powered by Advanced Direct Dye Technology
Our innovative cationic dye system uses positively charged pigments that magnetically bond to negatively charged hair, delivering longer-lasting, true-to-tone colour that fades beautifully.
The light, creamy consistency ensures seamless application and even colour distribution for flawless results every time!


Endless Colour Possibilities, Effortless Application
With 10 intermixable shades, unleash limitless fashion colour creativity. The easy-to-apply, spreadable formula features an acidic base for optimal results. This compact range reduces investment while maximising dispensary space.
Â
Precision Blending, Versatile Results
The variable mixing ratio offers customizable colour results, while the hybrid cream/gel consistency ensures flexible application. Use ULTRA HOT® Clear to create pastel shades or as a shine intensifier on natural or colour treated hair. Or try ULTRA HOT Black to create smokey lived-in colour results. FREE of parabens, sulfates and gluten.