WHAT IS ANESI URBAN?
URBAN is specifically formulated to triple protect the skin against all types of photo and environmental pollution, including HEV (High Energy Visible) blue light emitted by computers, tablets, smartphones.
80% of premature skin ageing is caused by UV and environmental pollution
- Pigmentation formation by as much as 22%.
- Skin sensitivity such as redness, eczema, dermatitis.
- Dehydration and dullness.
A little about the Anesi brand
Anesi is a cosmeceutical range from Spain manufactured by DRV –Phytolab group, a dedicated leader in the professional beauty world for over 40 years.
Formulations are developed by Anesi’s R&D department and filled on premises under stringent quality control.
The laboratories are ISO 9001 MP certified to guarantee the highest quality.
ANESI LAB products are formulated with the highest percentage of active ingredients and blended with unique fragrances to create luxurious textures.
Anesi’s beauty rituals combine the latest technology with wellness protocols and techniques for visible changes in the skin and a wonderful sensorial experience.
COSMETIC: Intended to be applied to the human skin for cleansing, beautifying, promoting attractiveness, without affecting structure or function.
COSMECEUTICAL: Ingredients designed to enhance the appearance and also have a positive physiological effect at a cellular level
UV RAYS
Too much UV causes premature skin ageing and damage such as wrinkles, solar elastosis, leathery thickened skin, pigmentation marks
It can take more than 10 years for sun damage to show
Darker skin tones are able to self-defend against UV rays better than fair skin types
POLLUTION
Environmental air pollution is one of the extrinsic factors of premature ageing.
Environmental pollution generates free radical activity and ages skin as UV light does.
Big cities are worst hit, but we are all exposed to daily air pollution:
- Fumes emitted by cars
- Smog: smoke and fog
- Tobacco smoke
- Building smoke exhaustions
- Environment dirt and dust
TWO TYPES OF AIR POLLUTANTS:
TROPOSPHERIC OZONE (O3): Powerful oxidizing secondary pollutant, generated from other pollutants in the sunshine which increases free radical activity
PARTICLES PM 2.5: Tiny air particles, from diesel emissions, 20 times smaller than a human pore and able to penetrate
Result in:
- Genetic damage at cellular levels
- Change in skin lipids and proteins increasing sensitivity and ageing
BLUE LIGHT
Light naturally comes from the sun and is present during daylight.
This light is also emitted artificially by fluorescent, LED lights and screens of televisions, tablets, computers and mobile phones.
Not harmful in small doses, but overexposure generates negative consequences on health and the skin.
Blue Light skin damage is known as ‘digital ageing’
WHY IS BLUE LIGHT SO DAMAGING
HEV Blue Light generates free radicals:
DNA damage
Inflammation
Hyperpigmentation
HEV Blue Light inhibits melatonin:
Our circadian rhythm is controlled by melatonin
Blue light suppresses melatonin, keeping us awake
Melatonin is a powerful skin protector, promoting antioxidant and anti-inflammatory actions
URBAN BLUEDEFENSE IS PROVEN
- PROTECTS the skin against harmful UVA, UVB and Blue Light radiation
- SHIELDS the skin so pollution particles can’t penetrate
- REINFORCES the skin’s natural lipid barrier to strengthen the skin’s natural defense ability
- REPAIRS skin damaged by environmental pollution
URBAN BLUEDEFENSE TREATMENT KIT
Specifically created to protect and repair the skin from environmental damage and premature ageing. Eliminates toxins, oxygenates the skin and restores a healthy radiant glow.
- City Dwellers
- Office Workers
- Smokers
- Dull and Stressed Skin
BLUMILIGHT
Composed of peptides, saccharides and antioxidant rich polyphenols extracted from unfermented Cocoa seeds
RESULTS:
- Limits the effects of HEV radiation on the skin
- Less reactive species to oxygen (ROS)
- Improvement elasticity and increased collagen production
- Overall improvement of the skin and wrinkle depth
FILMEXEL®
A permeable network of natural, flexible, non-occlusive biopolymer to protect against particles and irritants
RESULTS:
- Immediate skin smoothing tightening effect
- Protective shield
PRONALEN BIO-PROTECT
A complex of Ginseng, Apple, Peach, Wheat and Barley to protect against environmental and urban pollution to help delay ageing
RESULTS:
- Improves luminosity
- Reduces pigmentation
- Controls sebum
SIW GRANSIL
Unique Elastomer gel acts as an oxygen carrier to improve and sustain skin oxygenation
RESULTS:
- Brighter, radiant and healthy skin
LINGOSTEMâ„¢
Cranberry stem cells rich in antioxidants vitamin C and E for triple action against solar aggression
RESULTS:
- Fights free radical activity
- Repairs cellular damage
- Helps reduce UV inflammation
NANO ENCAPSULATED AHA’s and ENZYME
Deep exfoliation to elimÃnate surface impurities and promote cellular regeneration
RESULTS:
- Deep cleansing and detoxifying
- Improves skin receptivity
- Skin is smoother, brighter and renewed
SALON TREATMENTS
- DEEP CLEANSE: Aqua Vital X-Press, Mousse Radiance, Luminosity Toner.
- DETOXIFY: URBAN GlycoPeel.
- REPAIR & RESTORE: URBAN Booster.
‘drain detox massage’
Stimulates the lymphatic system to eliminate toxins, activates microcirculation, essential for oxygenation and cell nutrition and improves penetration of the active ingredients.
- OXYGENATE: URBAN Mask.
- PROTECT: URBAN Serum and URBAN Cream SPF20.
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STOCK THE PERFECT RETAIL
URBAN BLUEDEFENSE CREAM, 50ml
Triple Protection Daily Moisturizing Cream with SPF20
- Protects against all photo and environmental pollution
- Moisturizes and restores a radiant complexion
- Shields against the visible effects of HEV Blue light pollution
- Prevents premature environmental ageing
Key Active Ingredients & Benefits
Blumilightâ„¢
A variety of cocoa to help resist the stress caused by blue light, limiting the visible effects of HEV radiation on the skin.
Pronalen Bioprotect
A variety of cocoa to help resist the stress caused by blue light, limiting the visible effects of HEV radiation on the skin.
Filmexel®
Protective barrier against particles, allergens and irritants. Immediate tightening & smoothing effect.
URBAN BLUEDEFENSE SERUM, 30ml
Powerful Hydrating Serum to restore, repair and protect the skin.
- Maintains internal balance of skin stress caused by pollution.
- Restores the circadian rhythm.
- Powerful antioxidant effect.
Key Active Ingredients & Benefits
Algaktiv ®
Microalgae Oil to combats urban stress and restore the natural circadian rhythm
Lingostemâ„¢
Cranberry seed oil rich in antioxidants vitamin C and E, for skin repair and photo protective properties.
Copaiba Oil, Hazelnut Oil, Rice Oil
Reduces inflammation and nourishes to restore a healthy balance
Hyaluronic Acid
Nature’s moisture magnet. Deep hydration and skin plumping
.